What is Navama?
Over the past few years, budget allocated to the digital media has seen an exponential growth.
Development of advertising formats and techniques that help to shape more powerful and relevant online campaigns have contributed to this growth. As digital media platforms evolve, the Web has also become a place where a brand’s reputation and image is shaped.
Navama is one such innovative and potent communication platform being introduced by Manoramaonline. This allows advertising content to blend in with the editorial content on the portal. The advertising content thus created is tailored to be relevant, contextual and seamless with the editorial content. It can appear as an article, a video or a feed produced by a brand to meet a pre-defined marketing objective, which is seamlessly integrated to editorial content on Manoramaonline in terms of quality, form and style.
Captures More Attention
Branded content well aligned with editorial content directly results in significantly better engagement with the target audience.
Triggers Sharing
Branded content presented subtly, convincingly and interestingly has a higher likelihood of being shared on social media, and has better possibility of virality than any other form of digital advertising content.
Builds Conversations
High engagement and great sharing creates a digital ecosystem with the brand at its center. It can seed positive crowd generated online conversations on the web about the brand.
Flexibility
With more and more digital content being consumed off mobile, flexibility of the ad served is very important. Navama ads are created in a way to ensure seamless device neutrality.
Highly Involved Audience
Visitors spend more time on our content than on display ads. Which means, Navama gives an opportunity for the brands to expose themselves to an audience who intends to spend more time with them.
High Click Through Rates
Comparable data suggests that Navama could provide better click through rates in comparison with other formats of digital advertising.
Easy Performance Tracking
Easy and transparent performance tracking of the page can ensure that your marketing budgets are well spent.